Fresh Tamban
The journey begins with fresh Tamban fish, supported by fishing partnerships in Southern Philippines.
Rooted in Zamboanga.
Made for Filipino Tables.
Fresh Tamban, familiar tomato flavor, and real Philippine manufacturing heritage come together in every King Cup can.
The King Cup Promise
Sarap made for real life.
King Cup is made for the meals that keep everyday life moving: the quick breakfast before work, baon prepared for the day, lunch served with rice, and dinner shared at home.
We believe a pantry staple should be flavorful, practical, and easy to enjoy. That is why King Cup sardines are made from fresh Tamban fish cooked in tomato sauce with spices.
Simple to serve. Easy to enjoy. Made for the meals Filipinos know best.
Where Our Story Takes Shape
A Filipino sardine story shaped in the South.
King Cup is produced at Permex's canning facility in Ayala, Zamboanga City, within one of the Philippines' key sardine-processing regions.
The brand's fish supply is supported by fishing partnerships in Southern Philippines, connecting King Cup to a region with deep knowledge of seafood and sardine production.
From Catch to Can
The journey behind the flavor.
Tomato sauce and spices
The fish is cooked in tomato sauce with spices to create the familiar King Cup flavor.
Made in Zamboanga
King Cup is produced at Permex's seafood-canning facility in Ayala, Zamboanga City.
Ready for everyday meals
The finished sardines are packed in convenient cans, ready to serve with rice or a favorite recipe.
The Experience Behind King Cup
Decades of seafood expertise behind every can.
King Cup is proudly produced by Permex Producer and Exporter Corporation.
Permex began sardine and tuna canning operations in Zamboanga City in 1985. For King Cup, that history means more than a date: it gives the brand a foundation of seafood-processing experience, established manufacturing systems, and a clear Philippine origin.
Made by Permex. Created for the everyday Filipino table.
QUALITY BEHIND THE LABEL
Care you may not see, but can trust.
Behind the familiar King Cup label is Permex's food-processing experience, built on decades of canning, export approval, and food safety controls.
Backed by PermexCanning experience
since 1985
since 1985
EU-ApprovedBFAR-listed
export facility
export facility
Canada RecognizedHistoric quality
distinction
distinction
HACCP-BasedFood safety
controls
controls
Also supported by:
BFAR Listed
FDA Registered
Halal Certified
Ready for Your Table
Made in Zamboanga.
Backed by Permex.
This is King Cup: fresh Tamban, familiar flavor, and Philippine seafood experience brought together for everyday meals.