Hari ang Sardinas. Hari ang Sarap.

Quality sardines made for every Filipino table.

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King Cup sardines hot chili can King Cup sardines in tomato sauce can King Cup sardines hot and spicy can
Backed by PermexSardine canning
since 1985
EU-ApprovedExport facility
standards
Canada RecognizedInternational
quality distinction
HACCP-BasedFood safety
system

Our Products

Tomato classics to premium favorites.

Bakit
King Cup?

Masarap, sulit, at madaling gawing ulam araw-araw.

Export-Grade Care

Permex-backed food safety for international markets.

Siksik na Ulam

Meaty Tamban in rich tomato sauce, hindi puro sauce.

Sulit Pang-Araw-araw

Everyday value for Filipino meals.

Classic to Premium

Tomato, Hot & Spicy, and Spanish Style.

Sardines in tomato sauce served on a plate

Lutong Bahay,
Mas Pinasarap.

From simple ulam to family favorites, King Cup makes every meal mas masarap.

See Recipes

Our Story

Since 1985, Permex has been canning sardines and tuna in Zamboanga with export-grade know-how. As a proud Permex brand, King Cup brings that heritage home with fresh Tamban in rich tomato sauce — dependable sardines made for everyday Filipino meals.

Learn More About Us
Permex production facility in Zamboanga
Permex production facility in Zamboanga