The Zamboanga coastline, home of King Cup Sardines

About Us

An archival view of the Permex canning line in Zamboanga City
Permex canning operations, Ayala, Zamboanga City

A story that began by the sea.

In 1985, Permex began canning sardines and tuna in Zamboanga City. From a modest operation, it grew alongside the local community, building decades of experience close to the waters where its fish are sourced.

Today, that experience lives on through King Cup, with fresh Tamban prepared in familiar Filipino flavors for everyday family meals.

1985
Established in Zamboanga
150 MT
Daily production capacity
12 HA
Total facility footprint

What goes into every King Cup.

Sourced close to home, packed with care.

Fresh Tamban from Southern waters

Packed in Ayala, Zamboanga

Canning know-how since 1985

Behind every King Cupis Permex.

King Cup is proudly made by Permex Producer and Exporter Corporation, a Philippine canned-food manufacturer based in Zamboanga City since 1985.

About Permex

Taste the story.

Find a King Cup flavor for your next meal.

Explore our sardines
King Cup sardines served with rice, tomatoes, and fresh herbs