The Zamboanga coastline, home of King Cup Sardines

About Us

An archival view of the Permex canning line in Zamboanga City
Permex canning operations, Ayala, Zamboanga City · 1992

Born by the Sea.

In 1985, Permex began canning sardines and tuna in Zamboanga City. From a modest operation, it grew alongside the local community, building decades of experience close to the waters where its fish are sourced.

Today, that experience lives on through King Cup, with fresh Tamban prepared in familiar Filipino flavors for everyday family meals.

Established in Zamboanga
Daily production capacity
Total facility footprint

Made with Care in Every Can.

Sourced close to home, packed with care.

Fresh Tamban from the South

Packed in Ayala, Zamboanga

Canning Expertise Since 1985

Behind every King Cupis Permex.

King Cup is proudly made in Zamboanga City by Permex, a trusted Philippine canned-food manufacturer since 1985.

About Permex

Taste the story.

Find a King Cup flavor for your next meal.

Explore our sardines
King Cup sardines served with rice, tomatoes, and fresh herbs